Safe Messaging Policy

The majority of this safe messaging policy was kindly shared by the It Gets Better Project – whose model we are following for the We Matter Campaign.

It is a priority of We Matter to ensure safe messaging in all of its communications with youth. This includes videos, artwork, and written content that are posted on the We Matter website, shared through its social media channels, or otherwise distributed to the public. The We Matter team reserves the right to determine, in its sole discretion, whether any particular item submitted to it may be inappropriate for sharing with the public, and with youth in particular, and to thus discontinue or decline to share that item through its website, social media channels, or otherwise.

All videos, artwork, and written content submitted to We Matter for inclusion on its website are screened internally to determine, in the sole opinion of We Matter, whether the item includes “unsafe” messaging. However, the staff and volunteers of We Matter who are responsible for this review are not always professional experts in messaging associated with suicide. It may be difficult to ensure that each item that is ultimately made available will, in fact, include only messaging that would be considered “safe” by experts in the field.  Nonetheless, We Matter makes every reasonable effort to limit the distribution of content that it believes would be considered “unsafe” – and expert advice will be requested when appropriate.

We Matter may discontinue or decline to share a video, artwork, or written content submitted to it for reasons including, but not limited to:

  • the item contains offensive, vulgar or violent content;
  • the item describes suicide in a positive way, encourages people to harm themselves or makes suicide seem like a normal or accepted solution;
  • the item is perceived as being insensitive to or exploiting suicide deaths or surviving family members;
  • the item could lead a viewer to experience anxiety, depression or feelings of isolation and despair;
  • the item suggests that a person should not seek help if feeling anxious, depressed, isolated or suicidal;
  • the item misrepresents data about issues pertaining to suicide or youth; or
  • a variety of other reasons that may lead a person to experience mental, psychological, emotional or physical harm.


If We Matter has discontinued or declined to share your video or written content, yet you feel that doing so was inconsistent with the policy set forth above, then please contact We Matter at with an explanation as to why you believe the We Matter Campaign acted in error. Any such communications will be evaluated by our team and addressed promptly.

© 2020 WE MATTER